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arrFiles=new Array();arrFiles[0]=new Array(1,"about.html","2011-07-14","Hotwire | Public Relations and Communications","public relations and communications, marketing consultancy, public relations, public relations agency, botswana, africa, public writers, editors, relationship management, hotwire pr, kabelo binns, advertising, blog writer, copy writer, public relations c","Hotwire Public Relations Consultancy is an integrated communications firm","HOTWIRE PRC Hotwire Public Relations Consultancy is an integrated communications firm. It is home for brand champions and seasoned marketers who do not only develop, grow and nurture brands, we are specialists in relationships and management of perceptions. As Botswana’s first and largest PR firm, we boast a wide range of products and service offerings tailor-made for different clients in their respective markets. Our Vision To be the leading connectors of organisations in the SADC region. We will do this by being innovators in Relationship Development / Maintenance, Public Relations and Communications Management. Our Mission To offer the most professional Public Relations services possible to achieve incredible relationships for our clients.Our work MUST benefit our clients. “If it isn’t broke don’t fix it”. Our Tools • Public Relations practitioners, Event and Experience Experts, Creative Gurus • Employ the best staff & have the most efficient technical equipmentwill always be available in house. Values • Integrity - Trust, corporate governance, kept promises. • Professionalism - Best practice, always on time • Sustainability-Customer Relations Management,Corporate SocialInvestment,Training and development • Innovation - New thinking will be sold! “forget the box!” Copyright © 2011 Hotwire | All Rights Reserved Plot 50361 | 1st Floor | Block C | Dennis Todd Office Park | Fairgrounds | Gaborone | Botswana Tel: +267 392 3579 | Fax: +267 392 3506 | Email: info@hotwireprc.com Site Designed and Developed By Webscape",17);arrFiles[1]=new Array(2,"careers.html","2011-07-14","Hotwire | Public Relations and Communications","public relations and communications, marketing consultancy, public relations, public relations agency, botswana, africa, public writers, editors, relationship management, hotwire pr, kabelo binns, advertising, blog writer, copy writer, public relations c","Hotwire Public Relations Consultancy is an integrated communications firm","CAREERS AT HOTWIRE We undertake a delicate process to unearth the best of the best in various aspects of Public Relations, when looking to expand our staff roll call. If you can think well above and beyond the box, have a rare writing ability and an eye for detail, try your professional luck and throw your vital stats into our careers box. Kindly ensure that you fill in the information below before you send through your CV to the link listed. Name Surname Nationality How Old Are You? Gender please choose either male or female Male Female Email Contact Number Vocational Qualification (what did you do at school?) Career Highlight Occupations ( top 3 memorable jobs) Why should we consider hiring you? Copyright © 2011 Hotwire | All Rights Reserved Plot 50361 | 1st Floor | Block C | Dennis Todd Office Park | Fairgrounds | Gaborone | Botswana Tel: +267 392 3579 | Fax: +267 392 3506 | Email: info@hotwireprc.com Site Designed and Developed By Webscape",17);arrFiles[2]=new Array(3,"clients.html","2011-07-14","Hotwire | Public Relations and Communications","public relations and communications, marketing consultancy, public relations, public relations agency, botswana, africa, public writers, editors, relationship management, hotwire pr, kabelo binns, advertising, blog writer, copy writer, public relations c","Hotwire Public Relations Consultancy is an integrated communications firm","CLIENTS Copyright © 2011 Hotwire | All Rights Reserved Plot 50361 | 1st Floor | Block C | Dennis Todd Office Park | Fairgrounds | Gaborone | Botswana Tel: +267 392 3579 | Fax: +267 392 3506 | Email: info@hotwireprc.com Site Designed and Developed By Webscape",14);arrFiles[3]=new Array(4,"contact.html","2011-07-14","Hotwire | Public Relations and Communications","public relations and communications, marketing consultancy, public relations, public relations agency, botswana, africa, public writers, editors, relationship management, hotwire pr, kabelo binns, advertising, blog writer, copy writer, public relations c","Hotwire Public Relations Consultancy is an integrated communications firm","OUR CONTACTS Public Relations (Contacts) T: +267 392 3579 e-mail: pr.services@hotwireprc.com Creative (Contacts) T: +267 392 3579 e-mail: creative@hotwireprc.com Events (Contacts) T: +267 392 3579 e-mail: events@hotwireprc.com Copyright © 2011 Hotwire | All Rights Reserved Plot 50361 | 1st Floor | Block C | Dennis Todd Office Park | Fairgrounds | Gaborone | Botswana Tel: +267 392 3579 | Fax: +267 392 3506 | Email: info@hotwireprc.com Site Designed and Developed By Webscape",15);arrFiles[4]=new Array(5,"default.html","2011-07-14","Hotwire | Public Relations and Communications","public relations and communications, marketing consultancy, public relations, public relations agency, botswana, africa, public writers, editors, relationship management, hotwire pr, kabelo binns, advertising, blog writer, copy writer, public relations c","Hotwire Public Relations Consultancy is an integrated communications firm","P20,000 for the Zebra \'s is it enough? The role of social media in Government Botswana Tourism are they doing enough to promote local destinations? Any event is supposed to be memorable, we have the team and exepertise to deliver exactly that! HOTWIRISM is an insight into how we work and who we have done work for. This is a free publication that we offer to you the visitor to our website. Feedback is welcome off course don’t be shy to drop us a mail. Botswana \'s 2009 4th Quarter Media Perception Survey - view results Botswana \'s first Media Survey - view results Which is the most effective medium in Botswana? Click here to take part in this poll. Hotwire scoops another award for the best newsletter for the seventh (7) year running. SA Tourism brand activation was held recently with both ministers of Botswana and South Africa in attendance. Botswana Premiere League awards hailed as the best ever. The world class event was organised by our events team. Copyright © 2011 Hotwire | All Rights Reserved Plot 50361 | 1st Floor | Block C | Dennis Todd Office Park | Fairgrounds | Gaborone | Botswana Tel: +267 392 3579 | Fax: +267 392 3506 | Email: info@hotwireprc.com Site Designed and Developed By Webscape",22);arrFiles[5]=new Array(6,"faq.html","2011-06-09","Gaborone Container Terminal (GABCON)","one stop service, customs,clearing and forwarding agents,importers and exporters,goods, transport, rail transport, container, rail, destination, bill, capacity, delivery service, delivery, service . import, export, terminal, Botswana, Gaborone, Botswana ","Gaborone Container Terminal (GABCON), a joint venture of Botswana Railways and Transnet Freight Rail..What started off as a Botswana Railways’ department a few years ago to handle containers for Cargo, has now developed into an independent entity with ","FAQ | Gallery Frequently Asked Questions Question : How can i move my container from overseas to GABCON via rail? Answer: Containers can come by sea to any South African port, ie Durban, Port Elizabeth and Cape Town, and there after transhipped to GABCON by rail. This can all be done on a through Shipping Lines who are represented in Botswana such as MSC, Mearsk (Safmarine) etc. And they will route your container on a Through Bill of Lading. Question: When can I get my container delivered to me? Answer: If all your documents are in place, customs clearance, shipping line release, payments made to GABCON etc, you will have your container delivered to you in 2-3 days, using our own equipment. Question: How much are your rates? Answer: Our website has all the latest rates and you can access them via the rates link. Question: What should i use to place my container on the ground for easy loading/offloading? Answer: We have a specialised Truck & Trailer called a Container Side Lifter, which is used to hoist and place containers on the ground, hence there is no need of hiring a crane. Question: Can I have my container delivered to me at night? Answer: Yes, this is a special service. All you need is to make arrangement with our operations team (Operations Manager) and the booking has to be made at least a day in advance, for easy planning. Question: Can i use GABCON to transport my containment to all my branches in one area without the need of hiring more than one transporter? Answer: Yes, you need to make arrangements with the Operations Team at least three days in advance to allow for effective planning. Question: How much time am I allowed to keep the container and trailer for loading/offloading? Answer: 3 meter container - 2 hours , 6meter/ 20” container - 3hours , 12meter/40”container - 4hours Question: When am I charged trailer detention? Answer: If you keep our trailer for more than the allowed loading/offloading time. Question: Can i use my own truck to collect my container, and is the cost passed on to me? Answer: Yes, you can collect, but you will be charged container handling charges. Question: Can I use GABCON facility to move my goods to Palapye/Francistown? Answer: Yes, GABCON has 20”containers which are used for overnight service. The customer is charged based on a full container load. Please feel free to send us your feedback / comments. Name : Company : Telephone : Email : Comment : - History - About GABCON - Vision / Mission - Shareholders Copyright © 2010 GABCON | Site Map Site Designed & Developed By Webscape",21);arrFiles[6]=new Array(7,"home.html","2011-02-28","Hotwire | Public Relations and Communications","","","",1);arrFiles[7]=new Array(8,"Horizontal Layout.html","2011-02-25","Horizontal Layout","","","Start Take a look at woork.blogspot.com About Me Social Network Bio My Books Tutorials Mu Photos Contact Me Preferred links Woork Start | Social Network | My Photos | My Books | Go to the end |",1);arrFiles[8]=new Array(9,"hotwire front entrance.pdf","2010-06-16","hotwire front entrance","","","  ",60);arrFiles[9]=new Array(10,"hotWired cards 02_11_10.pdf","2011-04-08","hotWired cards 02/11/10","","","                        ",1932);arrFiles[10]=new Array(11,"index.html","2010-04-27","Hotwire | Public Relations and Communications","public relations and communications, marketing consultancy, public relations, public relations agency, botswana, africa, public writers, editors, relationship management, hotwire pr, kabelo binns, advertising, blog writer, copy writer, public relations c","Hotwire Public Relations Consultancy is an integrated communications firm","site is currently down due to maintenance... For more information please contact us at the following details T: +267 392 3579 | F: +267 392 3506 | Email: info@hotwireprc.com",2);arrFiles[11]=new Array(12,"index2.html","2011-03-01","Hotwire | Public Relations and Communications","","","Home | About Us | Our Services | Our Clients | Contact Us |",1);arrFiles[12]=new Array(13,"new_index.html","2011-02-28","Hotwire | Public Relations and Communications","","","",9);arrFiles[13]=new Array(14,"resources.html","2011-07-14","Hotwire | Public Relations and Communications","public relations and communications, marketing consultancy, public relations, public relations agency, botswana, africa, public writers, editors, relationship management, hotwire pr, kabelo binns, advertising, blog writer, copy writer, public relations c","Hotwire Public Relations Consultancy is an integrated communications firm","RESOURCES Feel free to read or download any of our very insightful articles. Guides Guide to Creative Thinking Guide to Internal Newsletters Guide to Writing News Realeases Top Tips Top Tips for Writers Top Tips for Community Relations Top Tips to Media Measurement How To How to Write a Comprehensive Public Relations Plan Making Effective Speeches Insight Is Public Relations Journalism \'s Worst Nightmare? So what \'s so cool about saving? The Power of Illusions The acceptable spin on things Public Relations Versus Propaganda Is it a PR Spin or Propaganda? When Pigs fly… Hotwire Press Realeases Hotwire awarded best design at PWC awards Media Monitor and Intelligence Update Wired Times Hotwirisim Profile You \'ve heard of Marxism and Fraudism...Welcome to Hotwirism! This is a large file and it may take long to download, but it \'s worth the wait. Click here to download. Copyright © 2011 Hotwire | All Rights Reserved Plot 50361 | 1st Floor | Block C | Dennis Todd Office Park | Fairgrounds | Gaborone | Botswana Tel: +267 392 3579 | Fax: +267 392 3506 | Email: info@hotwireprc.com Site Designed and Developed By Webscape",18);arrFiles[14]=new Array(15,"services.html","2011-07-14","Hotwire | Public Relations and Communications","public relations and communications, marketing consultancy, public relations, public relations agency, botswana, africa, public writers, editors, relationship management, hotwire pr, kabelo binns, advertising, blog writer, copy writer, public relations c","Hotwire Public Relations Consultancy is an integrated communications firm","SERVICES PUBLIC RELATIONS The success of any company is based on its ability to communicate! It is no longer enough to place an advert in the media and await returns. Companies with long-term vision appreciate the importance of strategic interaction with its consumers and stakeholders. A thorough understanding of the media environment is of optimal importance. What are your target audience and stakeholders saying about your company? What are the latest trends in the industry? What implications do their opinions have on your business? How can you best communicate your services to your target audience? We offer skills that will enable your organisation to monitor, nurture and strategically manage the above elements to generate optimal results. Over a period of 3 years, we have hosted Press Conferences, achieved impressive Media Coverage, created fora for Direct Communication with the Media, conducted Research to identify consumer Needs, and measure effectiveness of our clients’ media relations, Interpreted Media Reports to client satisfaction and worked behind the scenes to elevate the profile and recognition of our clients \' brands and services. At HOTWIRE , our Public Relations department can do all of that for you and your company. We are in the business of relationship management and communication management. CREATIVE HOTcreative focuses on creating strong brand awareness. All enhanced with supplementary Public Relations and Events activities. When considering the intended outcomes and goals of a campaign and what role events play, HOTWIRE looks at campaigns and events from a strategic point of view by analysing the brand intrinsics, strategic plans, creative developments, current marketplace and client issues. HOTWIRE creative’s impressive client base includes Debswana, Botswana Telecommunications Corporation, Bye-Bye Bird, HRMC, Bokomo Botswana, Botswana Insurance Holdings Limited, Botswana Building Society among others. Each project at HOTWIRE is treated as an opportunity to enhance and add value to your brand, product, or service through the unique language of creative design. With a passion for thought provoking, stimulating ideas, we continually strive for new styles of splendour. With a creative fusion of ingenuity and experience, HOTWIRE transcends traditional marketing practice we like to exceed expectation. EVENTS W.E. - you and us So you have a strong brand? Through your marketing and public relations work, people know who you are and what you do. This should ensure you can grow your market share, right? Wrong... Consumers want more out of the relationship with your brand. Beyond reading about you and seeing your adverts, they want to \'feel \' your brand. They want to \'experience \' the brand. They want to meet the brand. In other words they want to relate to the person behind the brand, this is where we come in. W. E. Brings brands to life. We DON \'T do functions. We DON’T do events. We create EXPERIENCES. Our unique events are beyond snacks and speeches. WE consider the aspirations and vision of your brand. A brief description of what we have done at Wired Events. • SAT Brand launch • GTV Brand launch • Coca Cola Cup launch • Notwane Eggs Promotion And now for a little praise; SAT really brought the message home to me about the awesome places their country has to offer, \' \' Guest at SAT Branch launch, June 2007. G.T.V gave a fantastic taste of what they are bringing to the market, Guest at G.T.V launch, October 2007. Meeting Abedi Pele is something I will never forget, Stanbic client at branch activation, November 2007 Copyright © 2011 Hotwire | All Rights Reserved Plot 50361 | 1st Floor | Block C | Dennis Todd Office Park | Fairgrounds | Gaborone | Botswana Tel: +267 392 3579 | Fax: +267 392 3506 | Email: info@hotwireprc.com Site Designed and Developed By Webscape",20);arrFiles[15]=new Array(16,"Useful tips to design horizontal website layout.pdf","2011-02-25","Useful tips to design horizontal website layout","","","                    ",2781);arrFiles[16]=new Array(17,"Hotwirisms for Moagi/Hotwirisms 2011 web.pdf","2011-03-22","Hotwirisms 2011 web","","","WELCOME TO A...  NEW WAY OF THINKING.  FRESH NEW WAY OF THINKING  Hotwirisms  1    OUR CLIENT PARTNERS  Hotwire PRC \'s client base and service footprint past and present, spans across the African continent.  be part of the conversation  RICHMARK  Management Consultants  www.africa-union.org  LEADERSHIP EDUCATION AND DEVELOPMENT  VA LU E F O R YO U R M O N E Y !  Moving Forward  Barclays Bank of Botswana Limited  2  Hotwirisms  FRESH NEW WAY OF THINKING    WHAT \'S INSIDE...  4  2 4 6 8 Wall of Fame...Our Previous & Current Clients Introduction to Hotwirism & the ViRi Philosophy Who we are...The Hotwire PRC Company Profile Hotwire PRC in Pictures  10  10 The Art of Relevance...P.R Strategy 12 Consider Us Your Microphone...Media Relations  14  14 If Performance is the Father, then Communication is the Son...P.R 16 If you \'re going to Give Back, Make it Practical yet Memorable... Corporate Social Responsibility  16  18 Don \'t Duplicate...Innovate! 20 Hotwire PRC Contact Details What our Clients Say about Us  FRESH NEW WAY OF THINKING  Hotwirisms  3    THE ViRi PHILOSOPHY...VALUE, INNOVATION, RELEVANCE &  OUR VALUES: ViRi  INTEGRITY If you have a lot of time on your hands then you may have read a few  company profiles in your time. Yes...yes, we know. Some have moved us all to tears. Touching chords in us that make us feel warm and fuzzy inside. Or perhaps dizzy and nauseous outside? At Hotwire PRC, we have often wondered, whilst you are deeply engrossed in the incredible promises made in these declarations, magna carta \'s and manifestos, have you ever stopped to ask yourself; `What does it all mean \'?  VALUE  Always wo investm rth the ent you make.  INTEGRITY  ents ty, propon ust, hones Tr ept tion and k anticorrup of promises.  RELEVANCE  Unique service provision and well rounded socially appropriate professional advice.  ATION INNOV ered nchart  u will ness in arless ew thinking Fe ry. N ox! territo Forget the b ! be sold  These Values are the DNA of our Business. They are our signature, our mark of quality. If it has not been ViRi-fied it will not be done by us...  That is our Philosophy... Our Promise.  4  Hotwirisms  FRESH NEW WAY OF THINKING    promises. sinesses do not align their activities to their value Too many bu This `disconnect \' you won \'t find at Hotwire PRC. Our ViRi promises are the way WE do business. We live, breathe and manifest our values and they reside in our hearts...NOT on our WALLS!  We read them all the time. These values, visions and missions. How many of us actually internalise what we are reading though? I \'ll buy a drink for the first person to recite the values of say, Mascom, or the vision statement of Game Stores. We \'re all familiar with both these organisations. Unless you \'ve been living on the moon for the past 10 years, you \'ve certainly been in contact with these two businesses, if you live in Botswana. How many people actually know what these companies stand for, though? Beyond their products, what sets them apart from their competitors? beMOBILE, Mascom Wireless and Orange Botswana all sell their ability to facilitate communication. So essentially, their products are similar if not identical. So, how do they differentiate themselves? It seems incredible to us that with all the money spent on adverts and promotions, consumers still know very little about major organisations in Botswana. We have singled out these three companies but what about BPC, WUC, Choppies, Haskins and others? We all buy from them, but who are they? Surely we wouldn \'t give our money away to a stranger in the street. But why do we do so with corporate businesses in Botswana? We think that the reason we do not link the values and mission statements to the organisations is that few businesses in Botswana have actually aligned their businesses to their promises. When the value is `We Will Be Professional At All Times \', it \'s hard to correlate that to the lady at the cashiers desk loudly chewing gum. Or the dusty pump attendant at the petrol station leaning on your car lazily as he fills up fuel in your car. As Consultants, we \'ll state the obvious; you need to live your values. As simple as those six words are, they are right! If you say you will be professional then you must be the most professional in your industry, or die trying! If you want to set yourself apart from your competition in Botswana, you need not look further than the wall where your values are posted. Live your values and your efforts will be reflected on your bottom line. Take those values off your wall and rather apply them to your actions. They serve no purpose to you nor your customers on the wall if you don \'t live and breath them. At Hotwire PRC, our values are Value, Innovation, Relevance, and Integrity. What we call our ViRi values. We live them every day and our clients can attest to this. Staff \'s performance is judged on these values. Solutions to clients are developed with these values as foundations. FACT: If you do not conform to these values at Hotwire PRC, you won \'t last too long be you a client or team member. As you read this; our second edition of Hotwire PRC \'s profile or Hotwirism, you will see that we \'ve tried to demonstrate these values in action, and how they have benefited our clients and our business itself. Hotwire PRC remains Botswana \'s leading Public Relations Consultancy. A position it has held for many years. Our accolades are many, happy clients are plentiful, and our growth potential infinite! But maybe it is best you judge for yourself, as you read our Hotwirisms Edition 2011. Regards,  Kabelo Binns  FRESH NEW WAY OF THINKING  Hotwirisms  5    HOTWIRE PRC COMPANY PROFILE  Hotwire Public Relations Consultancy is situated at the Dennis Todd Office Park in the Fairgrounds Financial Park, Gaborone. It is a 100% citizen-owned integrated communications firm, and is headed by Botswana-based Corporate Communications Specialist; Kabelo Binns. As Botswana \'s first and largest PR firm, the company boasts a wide range of service offerings tailor-made for different clients in their respective markets.  WHO WE ARE ALL IN THE FAMILY  WHO WE ARE  Established in 2005, Hotwire PRC houses a collection of specialists in relationships and management of perceptions. Our Public Relations Practitioners collectively have over three decades of experience in the game, in Botswana alone! They come from colourful backgrounds inclusive radio broadcasting, print journalism, lifestyle management, and corporate communications. The steps we undertake at Hotwire PRC are best summarised in three words. Talk. Listen. Execute. You tell us your story & needs, we consume the information around it, and then together, we established a best way forward.  Hotwire PRC shares premises with its one year old sister-agency Wired Y&R. Through this agency, Y&R is back in Botswana and has already begun to spin its magic! They \'re focused on the idea of Resisting The Usual and specialise in Advertising, Copywriting and Creative Design services. The Wired Y&R team supports Hotwire PRC \'s specialised service needs. Hotwire PRC also adds innovative Public Relations solutions to the service offering for Wired Y&R clients. Just like Hotwire PRC, Wired Y&R is poised to blow convention out of the equation! The synergy between these two organisations allows for time  saving, harmonic service delivery, and a wide range of tools available to clients.  OUR VISION  To be the leading connectors of organisations in the SADC region.  OUR MISSION  To offer the most professional Public Relations services possible to achieve incredible relationships for our clients. We will do this by being innovators in Relationship Development / Maintenance, Public Relations and Communications Management.  6  Hotwirisms Hotwirisms  FRESH NEW WAY OF THINKING    Our work MUST benefit our clients, and we are firm believers in maintaining what works and only introducing what \'s missing. In short;  If it isn \'t broken don \'t fix it .  OUR VALUES - The ViRi Philosophy � Value - Always worth the  investment you make.  � Integrity - Trust, kept promises,  honesty and proponents of anticorruption.  � Relevance � Unique service  provision and well rounded socially appropriate professional advice. in unchartered territory. New thinking will be sold! Forget the box!  Wired Y&R (Hotwire PRC \'s  sister agency) hails the return of the Y&R brand to Botswana. Our affiliation to this global reference name in Advertising opens a gateway of global perspectives for client solutions. `Great apart.  � Innovation � Fearlessness  CONTACT  Greater together. \'  Hotwire PRC can be contacted for enquiry on telephone number +267 3923579 or email info@hotwireprc. com . Our website is also available for viewing on:  www.hotwireprc.com  Hotwirisms  FRESH SH NEW WAY OF THINKING FRENEW WAY OF THINKING  7    HOTWIRE PRC IN PICTURES  We are big fans of the sentiment that a picture is worth a thousand words, and tells an exceptional story. Here are some captured moments from various interactions with our favourite subject; PEOPLE.  Public Relations is all about maintaining your relationships with the people that keep your organisation going. We observe this by carefully preparing communications with your pool of people. We then orchestrate various platforms for you to deliver the messages you need distributed to the same. This spans across the very staff that create the team you work with, the service providers that bring their own brand of excellence to your operations, as well as the clients that you provide services for. From our big box of photographic memories, we share some of the best that we believe go a long way in illustrating the Hotwire spirit. These pictures include scenes from events we have executed for clients, and team building exercises we \'ve undertaken as the Hotwire team past and present. For good measure we \'ve also included pictures from the launch of our sister agency; Wired Y&R. As a Hotwire client you might recall some of these moments. As a prospective client, we look forward to creating more photographic memories, this time with you. Enjoy!  8  Hotwirisms  FRESH NEW WAY OF THINKING    stop When we  n, we having fu  wn!.. will shut do  t Design n awarded the Bes wire PRC has bee 4 years in a row, Hot PWC e by Company accolad  Incredible bran d beMOBILE, bro ught to life  by Hotwire PR C  Connie and Leb o doing their pa rt for  charity at the Lad y Khama Fun Da y  FRESH FRESH NEW WAY OF THINKING  Hotwirisms  9    THE ART OF RELEVANCE  That is a sentiment that unfortunately seems prevalent with professionals in Botswana when faced with the launch of a campaign. The perception that the route to effective communication can be satisfied by a few pretty pictures and a clever caption with company logo in tow, has resulted in many misplaced, and ill-timed advertising campaigns.   FORGET THE STRATEGY...LET \'S JUST BOOK AND PLACE AN ADVERT!   Hotwire PRC \'s exceptional edge has been endorsed by various awards such as the  PMR Diamond Award in 2010 and the PWC Best Design Awards in 2007,2008, 2009 and 2010. Collectively,  our clients have won 27 Awards due to our work  10  Hotwirisms  FRESH NEW WAY OF THINKING    At Hotwire PRC, we are huge fans of strategy because it provides us the opportunity to develop a well calculated game plan to meet your objectives, and then some! We consider a strategic plan to be the Holy Grail of effective communications solutions and the Bible itself agrees.  ..A simple man believes anything but a prudent man gives thought to his steps , or so goes the verse in Proverbs 14:15, while Proverbs 20:18 includes a line that says  ...Make plans by seeking advice...obtain guidance.  Following is a sneak preview of the 5 essential steps we take you through, in establishing good grounds for the success of any communications projects we would typically undertake together. Just so you can grasp why we live by the mantra `No strat...Can \'t dance! \' Don \'t try this at home, though. Leave it to us to do the execution...  Step One SETTING THE FIELD  these in an invisible glass box somewhere in our boardroom, and every time we encounter a thrilling communications challenge, we get together to dig them out and match a collection of them to your project. You see, its science and not chance that we practice at Hotwire PRC.  Step Three DEVELOPMENT & PLANNING  At this stage, it is rather like the preparation of an exquisite meal. Once all the ingredients are in place, being the objectives, goals, tools and research, then do we delicately stitch it all together on the back-bone of a calendar plan. As the most crucial step in the game, this is where we \'d establish when, what, where, and who in relation to your particular project. It \'s the Holy Grail if you will that we \'d follow with superfocus in executing your professional desires!  Step Four IMPLEMENTATION & PRODUCTION  3  1  This is where we sit down and talk about why you need an action plan. What needs you aim to meet and specific, measurable and precise sign posts we \'d work towards. Once we have our goal posts in perspective, it is crucial to collect as much background information as posssible about your organisation with direct relation to the set objectives. Then, we take a look at current trends, a few case studies of similar situations and of course a thorough investigation on the available resources. Simply put, we get our facts STRAIGHT! What is your issue? What are you trying to fix and by when?  Step Two STRATEGY & CAMPAIGN FORMULATION  We imagine this step to be rather self explanatory. With our recommendations comes a thorough road map of where we will get to and how we will get there. At this point, it \'s what they call  Less talk... More action!  If you have witnessed Hotwire PRC in action, we \'d like to think you get where we \'re going with that phrase...  Step Five MONITORING & EVALUATION  Many fellow communication agencies tend to disregard this crucial point of a strategy. We practically can \'t imagine our professional lives without it. Once the actions have been taken, it is important to then measure success and investigate the accuracy of key message delivery. It \'s not voodoo that we do! Its a delicate balance of art and science. We have proven over and over again that careful planning provides solid delivery of client needs. And so say all of us!  We have, over some time discovered a delightful collection of Public Relations tools of the trade and even developed some of our own. We keep  FRESH NEW WAY OF THINKING  Hotwirisms  11    CONSIDER US YOUR  MICROPHONE   I \'m not a businessman...I \'m a business, man!  said Jay Z (American Hip Hop Superstar) while a fellow musical millionaire; T.I has been quoted as saying  No way should reflection be mistaken for (self) glorification..  One doesn \'t have to be a guru in the Hip Hop way of life, to appreciate that the success of an entity is based on how tactfully they tell the world about themselves. We have one more quote of our own.  It \'s not what you think that matters. It \'s what your audience understands, that is paramount.  We can \'t all release a hit album to tell the world just how good we are at what we do. In fact, it is commonly accepted that the best way for one to spread news about their accomplishment is to have someone else tell it for you. We agree. One of the traditional tools of the PR business is the all - mighty Press Release. At Hotwire PRC, whatever your achievement or urgent announcement, we \'ll find the best vehicle and route through which to disseminate the information. The end result is usually a significant & measurable investment into your core business, based on you audience \'s response to the news.  12  Hotwirisms Hotwirisms  FRESH NEW WAY OF THINKING    An unfortunate collection of wellmeaning marketers & advertisers tend to assume that a press release is a paid-for statement, where much like with advertising, one pays for a specific space in media platforms, onto which their particular communication with their target audience is placed. What we have become literal PRO \'s at, however, is the construction, distribution & lobbying of a `ready-made \' news article with all the essential facts you wish to communicate to your client, and the optional addition of a photograph or two related to the main story. High value, absolutely no cost. Over the years that we have patiently introduced  the concept of PR as an artistic science in corporate communications in Botswana, we have built a thorough database of media personnel across the country and regionally. This database goes beyond just names with contact details. It also represents a group of people that have become extremely important to our business. Hotwire PRC has provided numerous platforms, on which our practitioners and sometimes even clients meet, interact with and bond with the names on the database. The objective here is to encourage favourable conditions for future lobbying of client news & to create good grounds for the sharing of information from time to time.  So let \'s recap....How does Hotwire PRC tell the world your story? You give us the facts. We construct the article. We get in touch with our handsome collection of journalists. We present your case. They seriously consider publishing the story based on its relevance as an important news piece of information, and more often than not, the result here is a front cover story, or a shining representation of the story in relevant sections of a given media house. What we believe to be the magic element that continues to score us the rave reviews and front page space for our clients \' news stories  Botswana \'s oldest and largest public relations consultancy. To  Hotwire PRC is date, it remains the reference name in the fraternity.  is the relationships we have built with journalists. This is one of the perks you stand to enjoy once you join our growing roll call of corporate powerhouses that appreciate the power of Media Relations.  FRESH FRESH NEW WAY OF THINKING  Hotwirisms  13    IF PERFORMANCE IS THE FATHER, THEN  14  t  Hotwirisms  COMMUNICATION IS THE SON  There is a story shared amongst Reputation Managers worldwide about a Mexican Airline. This airline was known for its generally terrible service, random cancellations, and unreliable departure & arrival times. In studying their dilemma, the Airline discovered the ONE thing they could promise their customers.It was the fact that their planes always land safely at their intended destination. Further investigation unearthed the fact that they actually had a 100% track record of safety....  FRESH NEW WAY OF THINKING    Hotwire PRC has a very high rate of client retention. 8/10 of our current  client database has been with us since inception in 2005.  We attribute this to our reliable service provision and years of experience in the communications game.  It is said that our friends at the Mexican Airline consequently decided to run with a client retention campaign aptly titled `With us you WILL arrive \'. We are told that they continue to enjoy regular and healthy doses of flight bookings to this day... At Hotwire PRC we genuinely care for our client \'s business performance. That is why we always take the time to remind a new client, to ensure that their `house \' is in good order. Because once we start to talk about you, the world will stop to listen. Furthermore, a good chunk of that audience WILL try out your services for size. Quite simply, everyone lives happily ever after if the communication matches the service experience. One of our favourite examples of the harmony between excellent performance and effective communication is a case study from work that we \'ve done with BIFM. We call it `BIFM the Dealmaker \'. Most urban dwellers in Botswana recognize this company \'s name.  Its core function is to manage pensioners \' and investors` financial assets but, we couldn \'t prove how many people actually appreciated the extent of BIFM \'s contribution to our country \'s admirable economic stability, and just how far the BIFM footprint goes throughout the world. These questions inspired a thorough action plan particularly targeting the media. This plan saw us deploy some of our favourite tricks from the Hotwire PRC Toolbox. The results of this project included extensive publicity about BIFM \'s position as a leader in investment at a national level. This was observed in various national media platforms such as print and electronic, to the value of over 3 million Pula. A stronger relationship was also established between BIFM and the media in Botswana which continues to positively contribute to accurate reportage of our client in the news.  There \'s a lesson to be observed from this story. If you are confident of your excellence in service to your client base, the better your chances of effective communications with sparkling results! Especially, if our Public Relations Practitioners are handling your communication...  FRESH NEW WAY OF THINKING  Hotwirisms  15    IF YOU \'RE GOING TO GIVE BACK MAKE IT  PRACTICAL, YET MEMORABLE  In 2010, The International Organisation for Standardization (ISO) released a document to guide the business world in issues of Corporate Social Responsibility. These guidelines serve as useful guidelines when drafting your corporate social responsibility portfolio.  16  Hotwirisms Hotwirisms  FRESH NEW WAY OF THINKING     As consumers continue to heighten their sensitivity to their environmental and social concerns when making purchase decisions, it becomes more and more relevant for organisations to apply elements of social consciousness to their business operations.  9 9  ANNUAL REPORT 2010  ANNUAL REPORT 2010 BOTSWANA  TELECOMMUNICATIONS CORPORATION  A quote from the ISO Office says;  The goal is to encourage organisations from all over the world to change their operating practices to improve their environmental and social impacts.  Until you \'ve made time to visit the Hotwire PRC office to assign us to gather more information on this interesting development, allow us to share what we think is a handsome example of practical yet memorable social consciousness. What some call effective environmental responsibility in the corporate arena. As consumers continue to heighten their sensitivity to their environmental and social concerns when making purchase decisions, it becomes more and more relevant for organisations to apply elements of social consciousness to their business operations. Botswana Telecommunications Corporation (BTC) has literally trail-blazed the financial reporting arena for four years. They took their game to the next level in 2010 when they embarked on an environmentally sensitive campaign. This involved producing their 90 000-page strong Annual Reports on 100% recycled matt-coated paper made from 100% post consumer  waste. Little surprise that they won Best Overall Annual Report...again! Their decision to produce Botswana \'s first ever `Green \' annual report saved water and electricity equivalent to over two months \' supply from a single household! It \'s an exciting concept, to save money with a necessary annual publication. Surely there shall be those who follow this impressive example, yes? The thing about it is, whoever will come to follow, BTC shall forever be remembered as the innovator in this regard. Practical, yet memorable.  BOTSWANA TELECOMMUNICATIONS CORPORATION  Megaleng Khama Crescent Plot 50350 P O Box 700 Gaborone, Botswana www.btc.bw  BOTSWANA TELECOMMUNICATIONS CORPORATION  This is just one example of the out of box thinking we apply to every undertaking with client. Even in instances that might seem stiffly black and white such as corporate social responsibility where the easier thing and current trend seems to be the cheque hand over to a random NGO. We believe that no matter what your objective, there is still something that is yet to be done. Further we believe that the organisations that are prepared to take bold steps for our environment, will reap the benefits ten times over.  47landfill 2.1 kg of  14,211  litres of water  kg of wood  768  17  FRESH NEW WAY OF THINKING  Hotwirisms    DON \'T DUPLICATE...  INNOVATE!  When speaking about the first car he invented, Henry Ford said;  If I had asked people what they wanted, they would have said a faster horse! Meanwhile, a gentleman named Cris Beswick, who is recognized as a much more modern expert on leadership & innovation. His thoughts are that;  Innovation is the successful exploitation of an idea that adds value to the customer and commercial return for the creator .  Amongst us as a human race, there shall be those that take cues from others and await an indication of what the next big thing is. Then there are some amongst us who dare to explore unchartered territories and figure out ways to adapt them to our lives and in so doing push the human experience to the `next level \'. The wonderful world of Facebook has become a formidable force to reckon with. It goes beyond the odd 30, 40 or more year old tracking down their former classmates from times immemorial, but is also very relevant to the business world. This tool provides a rare platform for businesses to explore their customer \'s perceptions, opinions and assumptions about them. It also provides a pulse on the trends that affect a customer \'s purchase decision. Our PR Practitioners at Hotwire PRC have recognized the muscle of attention that `FB \' commands and have explored this new territory extensively.  18  Hotwirisms Hotwirisms  FRESH NEW WAY OF THINKING    An excellent example of this exploration was the set up of a fan page on FB for one of our clients in Botswana. Through it, readers would visit the page, read first hand communication from leaders of this organisation and in turn express themselves directly to the powers that be, behind the organisation \'s brand. The result was an overwhelming shift in the public \'s perception of this organisation as an inaccessible entity, and it demystified several elements of the organisation \'s operation. About seven months into the fan page \'s existence, it now enjoys an admirable 3950 people strong fan base, over 370 000 page views and 30 000 postings or comments by the fan base per month. We \'d like to believe that to be a sterling example of innovation in communication for Botswana. Globally this platform is becoming standard issue. Now, before the tiny little red critic on your left shoulder asks...The cost of  setting up and running such a Facebook page is less than 1 % of the cost of a conventional advertising campaign reaching the same numbers of people! Every respectable business requires some kind of stakeholder engagement activation from time to time. The stakeholder in this instance describes any given audience segment e.g. customers, the media, industry partners, service providers, staff etc. What we have come to learn at Hotwire PRC is that the more unique the platform used for engagement, the greater the number of enquiries. The more visits to your premises, the more direct interaction you can achieve with clients. So, the next time you need to bring a group of your stakeholders together for some objective or another, let Hotwire PRC provide you a guiding hand in stepping beyond traditional channels and routes of communication. We \'ve taken the time to fathom a few options beyond your wildest imagination.  FRESH NEW WAY OF THINKING  Hotwirisms  19    WHAT HAS BEEN SAID ABOUT US...   I now over stand the power of media relations! Who knew you could get so much value in publicity and awareness for your story? Well done Hotwire.  Bokete Mokgosi  Director, Communications & Stakeholder Relations, LEA  HOTWIRE ACCOLADES  � PMR Diamond Award in 2010 � PWC Best Design Awards in 2007 � PWCBestDesignAwardsin 2008 � PWC Best Design Awards in 2009 � PWCBestDesignAwardsin 2010.   Our organisation is all about deliverables and measurable value in investment. That \'s why we understand the language they speak at Hotwire PRC. Our experience has been that if you want results, that \'s who you call . Ruth Modisane  Public Relations Manager, Stanbic Bank Botswana  For the past 6 years, Hotwire has been instrumental in developing our brand identity, advising us on strategic PR initiatives and ensuring that our image as a professional, leading edge consultancy is realised in the hearts and minds of our clients. There is no doubt that much of our success in terms of how we are perceived as an organization can be attributed to Hotwire \'s organizational knowledge, insight and competence as a PR company. Stuart White  Managing Director, HRMC   There isn \'t a better Public Relations Specialist in the market, in terms of helping organizations build better media relations to developing strong strategies to creating award winning annual reports, Hotwire is in a league of its own.  Tebogo Hirschfeldt  Marketing & Communications Manager, BIHL  Hotwire PRC can be contacted for enquiry on: telephone number +267 3923579 or email info@hotwireprc.com. 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