PUBLIC RELATIONS
The success of any company is based on its ability to communicate!
It is no longer enough to place an advert in the media and await
returns. Companies with long-term vision appreciate the importance
of strategic interaction with its consumers and stakeholders.
A thorough understanding of the media environment is of optimal
importance.
What are your target audience and stakeholders saying about your
company? What are the latest trends in the industry? What implications
do their opinions have on your business? How can you best communicate
your services to your target audience?
We offer skills that will enable your organisation to monitor,
nurture and strategically manage the above elements to generate
optimal results.
Over a period of 3 years, we have hosted Press Conferences, achieved
impressive Media Coverage, created fora for Direct Communication
with the Media, conducted Research to identify consumer Needs, and
measure effectiveness of our clients’ media relations, Interpreted
Media Reports to client satisfaction and worked behind the scenes
to elevate the profile and recognition of our clients' brands and
services.
At HOTWIRE, our Public Relations department can do all of that
for you and your company. We are in the business of relationship
management and communication management.
CREATIVE
HOTcreative focuses on creating strong brand awareness. All enhanced
with supplementary Public Relations and Events activities. When
considering the intended outcomes and goals of a campaign and what
role events play, HOTWIRE looks at campaigns and events from a strategic
point of view by analysing the brand intrinsics, strategic plans,
creative developments, current marketplace and client issues.
HOTWIRE creative’s impressive client base includes Debswana, Botswana
Telecommunications Corporation, Bye-Bye Bird, HRMC, Bokomo Botswana,
Botswana Insurance Holdings Limited, Botswana Building Society among
others.
Each project at HOTWIRE is treated as an opportunity to enhance
and add value to your brand, product, or service through the unique
language of creative design.
With a passion for thought provoking, stimulating ideas, we continually
strive for new styles of splendour. With a creative fusion of ingenuity
and experience, HOTwire transcends traditional marketing practice
we like to exceed expectation.
EVENTS
W.E. - you and us
So you have a strong brand? Through your marketing and public
relations work, people know who you are and what you do. This should
ensure you can grow your market share, right?
Wrong...
Consumers want more out of the relationship with your brand. Beyond
reading about you and seeing your adverts, they want to 'feel' your
brand. They want to 'experience' the brand. They want to meet the
brand. In other words they want to relate to the person behind the
brand, this is where we come in.
W. E. Brings brands to life.
We DON'T do functions. We DON’T do events. We create EXPERIENCES.
Our unique events are beyond snacks and speeches.
W E consider the aspirations and vision of your brand.
A brief description of what we have done at Wired Events.
• SAT Brand launch
• GTV Brand launch
• Coca Cola Cup launch
• Notwane Eggs Promotion
And now for a little praise;
"SAT really brought the message home to me about the awesome places
their country has to offer,'' Guest at SAT Branch launch, June 2007.
"G.T.V gave a fantastic taste of what they are bringing to the
market," Guest at G.T.V launch, October 2007. "Meeting Abedi Pele
is something I will never forget," Stanbic client at branch activation,
November 2007
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